Asset management is the practice of managing a company's assets in order to improve efficiency and maximize returns. This can include physical assets such as property, equipment, and inventory, as well as intangible assets such as intellectual property and brand reputation. Asset management involves making decisions about how to allocate resources, monitor asset performance, and plan for future investments. It also involves assessing risk, compliance, and sustainability factors to ensure that assets are being used effectively and in line with organizational goals. Overall, asset management aims to help organizations make informed decisions about their assets in order to achieve their financial and operational objectives.